Web Survey Bibliography
One type of virtual community that has emerged prominently within the commercially-driven marketing research industry is the online panel. Online panels are opt-in, informed consent, privacy-protected subject pools recruited for Web-based research. Unlike virtual communities forged from interpersonal motivations, online panels represent a community of participants who have agreed to provide information at regular intervals over a period of time. This study presents and tests a theoretical framework governed by the functional theory of attitude that serves to explain motivations for online panel participation. Analysis of data from a survey administered to an online panel (N=1,822) indicates that a person's attitude toward joining an online panel will vary by his or her source of motivation, and that an online panel is capable of evoking a sense of community despite the lack of social interaction among members.
Web survey bibliography - Journal of Computer Mediated Communication (JCMC) (9)
- Short and Sweet? Length and Informative Content of Open-Ended Responses Using SMS as a Research Mode; 2016; Walsh, E.; Brinker, J. K.
- Measuring Mobile Phone Use: Self-Report Versus Log Data; 2013; Boase, J., Ling, R.
- Whose Space? Differences Among Users and Non-Users of Social Network Sites; 2008; Hargittai, E.
- Internet Technology and Social Capital:How the Internet Affects Seniors' Social Capital and Wellbeing...; 2008; Sum, S., Mathews, M. R., Pourghasem, M., Hughes, I.
- Perceptions of News Credibility about the War in Iraq: Why War Opponents Perceived the Internet as the...; 2006; Choi, J. H., Watt, J. H., Lynch, M.
- The Internet and Anti-War Activism: A Case Study of Information, Expression, and Action; 2006; Nah, S., Veenstra, A. S., Shah, D. V.
- The Pass-Along Effect: Investigating Word-of-Mouth Effects on Online Survey Procedures; 2006; Norman, A. T., de Rouvray, C. A., Russell, C. A.
- The Story of Subject Naught: A Cautionary but Optimistic Tale of Internet Survey Research; 2005; Konstan, J. A., Ross, M. W., Rosser, B. R. S., Stanton, J. M., Edwards, W. M.
- Organizational Virtual Communities: Exploring Motivations Behind Online Panel Participation; 2005; Daugherty, T., Lee, W.-N., Gangadharbatla, H., Kim, K., Outhavong, S.